Let’s start a conversation about using promotional products to promote where your business can be found on the social media networks and mobile media campaigns.
You’re probably on LinkedIn, Twitter and Facebook – you might even be blogging. And, by doing your homework you found out that creating content relevant to your target prospect can create a conversation – and hopefully engage them to take action.
And why not promote mobile media efforts through an integrated campaign.
Here are three ideas for using promotional products to get the word out.
1. Add usernames for Twitter and Facebook to promotional items just like you would a phone number or URL.
2. Promote your conversation with a “Blogging @ ideagenerator” imprint.
3. Create an appropriate call to action based on the networks you are on. For example, “Tweet, text or click today – visit www.theIDEAgenerator.biz”
You can also reward Fans and “reTweeters” by offering them a promotional item. (Send a promotional item with a “conversation-starter” flyer that summarizes Fan conversations and trending topics.) Fan pages often give a product sample, coupon or bonus offer when someone becomes a fan – why not have higher value promotional product items as prizes to a random sample of fans.
It appears that the promotional product has a place in the new media world. High perceived value items that deliver utility will always be welcome.
