Well, not really a product but a material for the ages. Non-woven polypropylene is the material used for our coveted grocery totes. We all have them in many shapes and sizes and many include a promotional message from a sponsoring company. And for most of us, we use them for their recyclability, reusability and reliability.
Yep. They help us do good for the environment by not using plastic bags that usually make their way into our garbage and then into a landfill.
Promo Product of the Year?
Here are a few reasons why it’s #1 in my marketing book:
1. Reliability, reusability as a grocery bag!
a. Before its status as a hard-working grocery bag, most non-woven totes are used as a giveaway promotional item at a trade show, kids’ fair, or charity event
2. Fashion-forward. You don’t have to pay a lot for great fashion sense.
a. Now non-woven bags can be printed in full-color and then laminated on the outside. Lamination gives the bag a high-gloss look that will complement any sack of potatoes
b. You can even find bags that use brown kraft paper on the outside with non-woven polypropylene as a liner on the inside for strength. Full color graphics are printed on the paper using a decal
3. Versatility. Now makers of duffel bags, messenger bags and backpacks are using non-woven polypropylene as a main component or accent fabric.
a. The non-woven material is less expensive, lighter and just as strong as many of the other fabrics.
i. Now, the price points have come down on duffels and packs using non-wovens
4. Recyclability – most can be recycled as a #5 in your communities recycling program
Show your enthusiasm!
Who would have thought that non-woven polypropylene could be so cool! I love it. Jump on the full-color bandwagon and giveaway a bag that complements your brand image in all its “glossy glory!”
Go get your ideas!
It’s really amazing that a few years ago anything plastic was considered bad for the environment. Now, with more emphasis on environmental-friendly products, suddenly non-woven polypropylene (plastic) is transformed into a “Green” material. Sometimes innovation is just a matter of how we use the technology we already have.