How to get “idea power!” May 14, 2010

Do you want to have idea power all the time? Do you wonder how people come up with ideas? Everyone can have idea power – with just a few tips, you too can generate ideas on a dime! o Get past, “I’m not creative.” Listen, if you aren’t coming up with ideas everyday you are [...]

Promotional Product of the Year: “Non-woven polypropylene” March 4, 2010

Well, not really a product but a material for the ages. Non-woven polypropylene is the material used for our coveted grocery totes. We all have them in many shapes and sizes and many include a promotional message from a sponsoring company. And for most of us, we use them for their recyclability, reusability and reliability. [...]

Idea Speed Dating! February 26, 2010

In other words, “I need a new product idea, today!” Help! Use these steps to get a new product idea ready to present to the CEO by 5p.m. 9AM — Your boss just walked in and said the CEO wants to see some new product ideas by the end of the day.                o For [...]

Idea-generation tips for selecting promotional products. February 11, 2010

If the task of selecting your next trade show giveaway falls on your shoulders and you don’t have time to surf the Web and thumb through catalogs for that “new” thing your boss is asking for, turn to these three tips. o You’ll save time, get a better idea and make your boss happy. 1. [...]

Promote New Media with Promotional Products. February 2, 2010

Let’s start a conversation about using promotional products to promote where your business can be found on the social media networks and mobile media campaigns. You’re probably on LinkedIn, Twitter and Facebook – you might even be blogging. And, by doing your homework you found out that creating content relevant to your target prospect can [...]

January 30, 2010

Back in the late 80′s Range Rover ran an ad with the headline: Buy Something. Are we there again? Or is it turning? What do you say?

Number 10 of the Top 10 Promotional Products for 2010! January 27, 2010

10. The K9 roller ball flow top water bottle! What a practical and stylish idea. It’s a 24 oz. stainless steel water bottle with a roller ball in the spout so the water comes out only as your dog licks the spout. Love it! Pet owners deserve to have a nice looking pet accessory on [...]

My prediction — Top 10 promotional products of 2010! January 4, 2010

Keeps your bags off the dirty floor. It’s time to predict the top selling promotional items for 2010. While I’m comfortable going out on a limb – I don’t supply any guarantees. (Check in with me in June to see how my predictions came out.) 1. Hand Sanitizer. (Especially in the first quarter of the [...]

What promotional products would Santa use to promote Christmas? December 18, 2009

With more and more people promoting “Happy Holidays” in these modern days, poor Santa and his elves have started up marketing “Christmas.” And since Santa is synonymous with gift giving, it’s no surprise that Santa’s marketing tool of choice is the timeless promotional product! We asked Santa what type of promotional products he uses. See [...]

How to evaluate your idea-generation session ideas. October 22, 2009

When you’ve completed your idea-generation session and have lots of ideas — what do you do next? How do you decide on what ideas to tackle and how? I tend to evaluate ideas this way: 1. First I create groups or “buckets” of ideas that have similar themes. 2. Then I evaluate on three corporate [...]